“Few articles change owners more frequently than clothes. They travel downwards from grade to grade in the social scale with remarkable regularity,” wrote the journalist Adolphe Smith in 1877 as he traced a garment’s journey: cleaned, repaired and resold repeatedly; eventually cut down into a smaller item; finally, when it was beyond all wearability, the fibres recycled into new fabric for the wealthier classes.
That model is almost incomprehensible in the era of fast fashion. The average British customer buys four items a month, often at pocket-money prices; though the low cost is a godsend for the hard-up, many purchases are discarded after a few outings, or never worn at all.
Yet a gradual revival of the secondhand trade has gathered pace in the last year. At fashion website Asos, vintage sales have risen 92%. It was once worn out of necessity, then it became the quirky choice of Jarvis Cocker-style misfits and the label of “vintage” gave it cachet. Now it is simply a way of life. Strikingly, it has become big enough business that mainstream retailers want a slice of the action. For some buyers and sellers, the switch to secondhand is born of pandemic-induced financial need. Others have become queasy at working conditions in factories, or the impact of their shopping habit on the planet.
One concern is that mainstream brands may “greenwash”—using relatively small volumes of secondhand goods to improve their image, rather than engaging more seriously with sustainability. Another worry is that good causes are losing out as people trade rather than donate unwanted clothes. The biggest concern may be that people keep buying because they know they can resell goods, still chasing the buzz of the next purchase but with an eased conscience and healthier bank balance. Cheap items are unlikely to last long or be repaired easily: shoes are glued rather than stitched; seams are skimpier; fabrics quickly sag or bobble.
“A new Netflix series, Worn Stories, documents the emotional resonance that clothes can have, each item a memoir in miniature”, writes Emily Spivack. A handbag from a grandmother; a scarf passed on by a father; garments that made people feel confident in their first job—almost everyone has at least one item they cherish. Perhaps we could cultivate such attachments. A love of style is not a bad or trivial thing. But a committed relationship is better than a quick fling. Can we learn to appreciate our own old clothes as well as other people’s?
The Adolphe Smith’s description is incomprehensible now partly because________.
production of clothes has enjoyed a steady increase
clothes marketing strategy has been successful
the price of clothes is remarkably reduced
the social classes are almost eliminated
C