Soft-drink sales have been declining for nine straight years. This is much more than a trend—it’s a fundamental shift in consumer tastes that【C1】_____a major problem for soda makers, no matter how【C2】_____their product combination might be.
The latest numbers are astonishing, but not surprising. Sales of soda fell 3%【C3】_____volume in 2013, to the lowest levels since 1995,【C4】__to a report from Beverage Digest issued on Monday. That would be a big【C5】_____ no matter what, and it’s more than double 2012’s decline. People are moving away from soda at a(n)【C6】________rate.
At this point, companies like Coca-Cola and Pepsico must be【C7】_____not on what they’ re doing to save their flagship brands, but on how well they’re【C8】__those brands’ decline. Of course that’s not easy for companies that are named for those very brands, so they’ re still crazily trying to【C9】__how to at least stop the losses, even as they wisely continue to invest in【C10】_____like energy drinks, sports drinks, and flavored water.
Pepsico took measures such as trying a new bottle design and signing with Beyonce,【C11】________sales have continued to decrease.
And the hoped-for savior of the business—diet drinks with【C12】_____sweeteners—are no help. Up until a few years ago, sales of diet sodas were falling at about the same rate as the sugar-filled ones. Now they’re actually falling faster【C13】__consumers continue to hear about health【C14】__. Just yesterday, a study was re leased indicating that consumption of diet soda can【C15】_____the risk of cardiovascular disease in older women.
But health concerns are not the only problem. If they were, it would seem【C16】_____that energy drinks, sports beverages, coffee-based beverages, and flavored waters would be taking up the slack. But they are. That’s a further【C17】__that what’s doing soda in is the increase of【C18】__in the beverage aisle, especially those【C19】__at young people, a growing number of whom think of Coke, Dr. Pepper, Sprite, and Pepsi— Beyonce not withstanding—【C20】_____the stuff their grandparents drank in the old days.
【C1】
makes
poses
puts
offers
【C2】
diversified
expensive
strange
different
【C3】
of
at
by
on
【C4】
relating
regarding
resulting
according
【C5】
loss
drop
change
rise
【C6】
slowing
steady
accelerating
hurried
What happens to debts when we die is something most of us don’t really want to have to consider. But it’s a topic that【C1】_____much confusion, both in life and after death. And it’s one that can have a huge impact on those we【C2】_____.
We asked an expert at debt charity Step Change what happens to your credit card debts if you die and whether your family members【C3】_____them from you. It is sometimes said that “your debts die with you,” but【C4】__that isn’t always the case. Sometimes creditors will voluntarily【C5】__or choose not to【C6】_____the debts of a deceased person, but they don’t have to.
【C7】_____debts may be covered by insurance policies—but if not, they will still be outstanding. If a debt is in joint names, responsibility will automatically pass to the【C8】__account holder.【C9】__credit cards aren’t【C10】__in joint names—an “additional cardholder” won’t【C11】_____responsibility for a credit card debt if the account holder dies.
Any outstanding debt owed by the deceased person at the time of their death will be repaid from the 【C12】________of their estate as part of the probate process.
If this isn’t【C13】_____to repay all the debts, the estate is insolvent and could be【C14】_____an “insolvency administration order,” which is a kind of bankruptcy for a deceased person’s estate.
A trustee will be【C15】_____to distribute the proceeds of the estate fairly between all the creditors.【C16】__a creditor or the representatives of the deceased person can【C17】__an insolvency administration order. 【C18】__the estate has been【C19】__, relatives have no responsibility for any【C10】_____debts.
【C1】
causes
instigate
reduce
deduce
【C2】
fall behind
put behind
leave behind
stay behind
【C7】
looked
divided
known
judged
【C3】
receive
pass
bequeath
inherit
【C4】
eventually
unfortunately
surprisingly
predictably
【C8】
dealing
managing
coping
doing
【C5】
write in
write off
write down
write back
【C6】
pursue
purse
charge
assemble
【C9】
pick out
come out
figure out
put out
【C7】
Especially
Exceptionally
Exceedingly
Alternatively
【C10】
alternatives
combinations
products
beverages
【C8】
permanent
enduring
surviving
lively
【C11】
and
but
so
even
【C9】
Although
However
Moreover
Consequently
【C12】
manual
human
artificial
false
【C10】
issued
given out
handed in
distributed
【C11】
take on
take in
take up
take over
【C13】
while
but
if
as
【C12】
mortgages
bonuses
receipts
proceeds
【C14】
concerns
conditions
problems
risks
【C13】
inadequate
sufficient
excessive
equivalent
【C15】
reduce
increase
change
vary
【C14】
subject to
resorted to
devoted to
exposed to
【C16】
unlikely
probable
surprising
actual
【C15】
recruited
employed
promoted
appointed
【C17】
evidence
reference
indication
intention
【C16】
Both
Every
Either
Neither
【C18】
designs
styles
odors
choices
【C17】
apply into
apply in
apply to
apply for
【C19】
targeted
aimed
guided
oriented
【C18】
Despite
In case of
Once
If
【C20】
for
by
as
to
【C19】
taken advantage
made use of
dealt with
dealt in
【C20】
temporary
continuing
lasting
remaining